DNA Sports

How to Make Your Sports Facility Instructors Want to Stay

Your instructors are the core and the face of your sports facility. That’s why it’s essential to have a professional and enthusiastic team running your programs.

However, it isn’t easy to keep good, committed instructors on staff. Usually, these instructors work part-time or irregular hours, making it harder to establish loyalty than with full-time or regular employees. Instructors also typically don’t understand why they can’t collect most of the fees charged for their lessons. But you do — because you know the costs associated with making the facility available for their lessons.

As a result, many instructors float from facility to facility, leaving as soon as they find a better paying gig. This can leave you spending a lot of time scrambling to find a new person to fill the position.

Building a Team Mentality with Your Sports Facility Instructors

To avoid wasting that time — and to ensure that the quality of your services doesn’t falter as a result of staff turnover — you need to emphasize the mission of your facility to your staff. Make it clear that they are all working together toward a common goal, one that is greater than their own personal interests. Their instructor experience makes them familiar with the feeling of camaraderie. It’s important to evoke that same feeling at your facility.

For example, DNA Sports Center in Milford, Ohio, adopted the mission of the Parisi Speed School: “to deliver a positive training experience that improves speed of movement and strength in character regardless of ability or economic status.” The facility strives to improve kids’ self-confidence and helps them prevent sports-related injuries. They work to keep this top-of-mind with their staff members through regular reinforcement.

Of course, there are a multitude of factors that go into creating a positive work environment. A few of them are fair pay, a clean and safe facility, and incentives for jobs well done — such as clear paths for instructors to get promoted. While there are no exact, step-by-step instructions to creating a great feeling of camaraderie, it does start with the tone and the attitude you display yourself, as the owner or manager.

Communicate Your Mission with Your Sports Instructors

eSoft Planner makes it easy to communicate your sports facility’s mission with your coaches and instructors. The team tools feature allows you to manage communications directly from the online portal, making your coaches and instructors feel like they are a part of something bigger than themselves.

If you would like to discuss how eSoft Planner can help communicate a unified mission to all your facility personnel. We would love to talk with you. Click here and fill out the form to request a free demo.