Membership Tracking Programs Can Enhance Revenue With Little Administrative Work
For sports facilities, a membership tracking program can be a critical tool. With so many different aspects of membership that make it difficult to track manually, eSoft Planner’s membership manager can be incredibly beneficial.
Payment Plans
One essential component of memberships is payment plans. With our membership management features, we can give the customer the option to choose between annual or monthly dues. We can also track both successful and failed payments. Due to this, you will need to have an easy way to manage your membership payments. Through our membership tracking and reporting program, you can easily identify failed payments. When membership payments are not able to be processed, the discounts and service credits can also be suspended, ensuring that members are not able to utilize membership perks until payments are made.
Membership Perks
Facilities will offer additional perks to their memberships, whether that is through discounted services or service credits. Without a membership tracking program, it becomes almost impossible to track membership credits used versus credits available. It also makes it difficult to ensure the customer receives the proper discounts.
With eSoft Planner’s membership tracking, we can automatically apply discounts to members. Also, membership credits for different services can be issued on a monthly basis. Our system will automatically apply the assigned discounts to a customer’s profile, track when member credits are used, and how many credits a member has left. The membership management module also ensures that the credits and discounts are validated through payments. It will suspend the discounts and service credits when a member payment is not processed, ensuring members can not enjoy membership perks without paying for them.
Access Control
Some facilities choose to offer memberships that grant customers the ability to visit the facility at any time, similar to how a lot of gyms operate. To gain access to the facility, you must have an active membership. How would you be able to validate who has a membership without a membership tracking system?
Through our manager, you can have members check in at the front – whether through a membership card or last name. Employees can easily check in customers and validate whether the customer has an active membership. Member check-in can also offer many benefits: identifying failed payments, tracking the number of visits customers make, and tracking the time of day customers come in. This benefits the facility by identifying the busy and slow hours based solely on member check-in.
Many facilities are also moving to a 24/7 open-access environment. With our access control program, customers are able to receive a code that allows them to access the building for their scheduled rentals, without requiring workers to be physically present each time.
Conclusion
Membership tracking programs can be insightful for how to successfully manage your memberships. From tracking payments to offering perks with your membership, it will allow your facility to learn about their members’ interests and patterns, so they can improve their facility for those members. For more information on how our software can track memberships, request a demo with our experts.